All of our Global Spirits Masters competitions are judged blind by some of the finest palates in the industry, including leading distributors, educators and bartenders.
• The Global Spirits Masters is the only blind-tasting competition that exclusively uses independent judges, free of any ties to specific brands. Our expert tasters are chosen according to their expertise in each category
• The judging takes place under strict conditions to guarantee complete impartiality and a fair score for each entrant
• Products are assessed blind in numbered copita tasting glasses, which are poured at a distance from the judging panels
• Each entry is marked on appearance, aroma, palate and overall balance
• At the end of each competition, the Master winners are re-tasted by all the judges to determine a ‘best in class’ product to receive the Taste Master title
• The most-awarded brands from throughout the year’s competitions are awarded the title of Grand Spirit Master
• The Taste Masters, Grand Spirit Masters, and the Overall Grand Spirit Master are revealed and celebrated at an annual awards ceremony in London towards the end of the year